Opening in Three Weeks!
My giddiness about the upcoming release of RED DOORS has been mixed with a new dose of anxiety today. I was walking around NY and saw all these wild postings (large posters pasted onto scaffolding, etc) everywhere for studio films. I realized that our film does not even have a budget for wild postings (we barely had $ to make postcards!). We are truly indie and truly poor. I was suddenly seized by this fear that folks who may be interested in seeing RED DOORS may never even know about the film since we have no marketing budget. But then I also realized that we may be able to reach our audience without having to buy up big ads in the New York Times if we could effectively leverage the power of the internet.
Therefore, I have started to email out the following text to my friends and family in the hopes that they will forward it to their friends and those people in turn will... well, you get the point. :)
So, PLEASE feel free to copy and paste the below text and email it out to everyone you know. With the power of the web, it is not mere lip-service to say that your individual actions can really make all the difference!!
COUNTDOWN: 21 DAYS
~ PLEASE COPY, PASTE, AND EMAIL THE FOLLOWING TO YOUR FRIENDS ~
"RED DOORS" OPENING SEPTEMBER 8!
I am writing to you today because RED DOORS is opening theatrically in New York on *September 8* and we urgently need your help!
The first weekend box office determines if a film will sink or swim. Independent films like ours are left to fend for themselves each and every week. RED DOORS is currently scheduled to open in three cities: New York (Sept 8), San Francisco (Sept 22), and LA (date TBD). The opening weekend numbers in New York will determine how wide and how long our film lives.
RED DOORS is a dark comedy about the Wongs, a dysfunctional Chinese-American family coming of age in New York. The film has been described as AMERICAN BEAUTY meets JOY LUCK CLUB.
RED DOORS was an incredibly difficult film to get made. In the financing stages, studio execs who loved the script wanted us to make the Wongs a Caucasian family, or make the lesbian couple heterosexual, in order to have more commercial potential. So Jane, Mia, and I made RED DOORS on our own terms: completely outside of the Hollywood system. We raised our own financing, maxed out our credit cards, and called in favors in order to create our labor of love.
Needless to say, RED DOORS does not have a marketing budget to buy expensive TV commercials or billboards. We have only the power of community and grassroots outreach. Supporting independent films like this one is like voting in an election. You are voting with your feet and your dollars. If you are interested in seeing more diverse cinema, the best way to let the system know is to buy a ticket. If enough people vote for change, then the system will ultimately take notice.
So what can you do? There are two very easy things you can do right now from where you are sitting. Either one of these actions will help us tremendously!
1. Please forward this email to all your friends and any groups you think may be interested in a film like this.
2. Buy tickets and come see the movie! Especially on opening weekend if you can. Tickets are already available on-line now. And if you don't live in a major city where the film is opening in September, consider your purchase to be a donation to the cause. If the film does well enough in its opening weekend in New York, it will
come to the rest of America as well!
To find more information about the film, to view the trailer, to read our blog, or to buy tickets, please go to: www.reddoorsthemovie.com
Let's send Hollywood a message that we want to see more diverse faces and stories in film and on TV!
The RED DOORS cast and filmmakers will be at both the Angelika and ImaginAsian theaters in New York during opening weekend for Q&As.
Hope to see you September 8 at the theaters!